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Performance
review phrases personality
Strategic
thinking is regarded as an essential core competency for
leadership positions. In fact, many organizations already use this competency,
among others, to appraise and evaluate the performance of their executives and
leaders. Thus, a competency gap in strategic thinking is considered serious,
and organizations will attempt to eliminate this gap. This brief article
explores the most effective means to develop strategic thinkers.
Let us begin by listing some of the
skills, knowledge, and attitudes that are attributed to this competency.
Strategic thinkers:
Are systems-oriented, that is they
think holistically and use the helicopter view.
Embrace creativity, innovation,
intuition, and understand the insight process (Eureka and aha!)
Think futuristically and embrace
visionary thinking
Act like organizational radars (or
antennae) scanning the internal
and external environments
Have a worldly mindset
Act as explorers, with heighted
curiosity and alertness
Have the ability to keep an open
mind to new ideas, and adapt to changing environments
Have the desire and guts to outwit,
beat, and out-run competition
Are knowledgeable of their industry
and experts in their areas of specialization
Know their finance and risk
management
Have a bit of entrepreneurial
spirit
Are good communicators (good at
asking probing questions and listening)
Know how to inspire and lead teams.
Clearly, the type, weight, and
relevance of these competency components vary greatly across industries and
organizations. For example, General Electric (GE) has selected five
competencies (which GE calls growth traits) to identify areas for development
among their top people. The five GE growth traits are:
Imagination (viewed as an advocate
of innovation; has courage to take risks on both people and ideas).
External focus (understands
customer needs, marketplace dynamics, industry trends and the competitive
landscape).
Clear thinking (specifies strategy
into actions; makes decisions and communicates priorities).
Inclusiveness (connects with teams;
inspires people to want to perform at a higher level; promotes an environment
that recognizes and celebrates individual and cultural differences).
Domain expertise (gains perspective
through varied experiences and build-up of skills; strives to increase
knowledge with up-to-date information).
This is how Jeff Immelt, CEO of GE,
described the process in an interview with Harvard Business Review (2006): We
came up with a tool that well use as part of Session C, our annual HR review.
Its a matrix that lists the five growth traits and their components. You are
rated as green, yellow, or red on each one. Everybody has to have one red
because the point is not to pick out winners or losers its
to say everybodys got to work on something. That will guide the development
plans for the top 5,000 people in the company this year.
Now, the important questions are
these: How can organizations, as good gardeners, cultivate the art and skills
of strategic thinking in their future leaders? Is it possible to develop these
competencies and, if so, how? What specific management development and training activities
should be undertaken by high-potential men and women in order to become better
strategic thinkers?
Unfortunately, early literature on
this subject is limited. It is typically focused on management development
initiatives and the learning aspects of thinking strategically without giving
adequate consideration to having in place supportive organizational culture,
systems, and structures (Bonn 2001, 2005). In her research on this subject,
Bonn argues that strategic thinking needs to be addressed at different, but
interrelated, levels: at the individual and group levels and at the
organizational level. Organizations that successfully integrate strategic
thinking at all three levels will create a critical core competency that forms
the basis of an enduring competitive advantage. This integration at all levels,
I believe, is absolutely necessary if leaders are expected to practice or
cultivate their strategic thinking competencies. Otherwise, all the time, money
and effort put into management developmental initiatives will simply be wasted.
Day and Schoemaker (2008) also
alerted us to the importance of corporate climate and culture in cultivating
strategic thinking. Their research discovered that three primary qualities
distinguish vigilant leaders from those striving for operational excellence. A
vigilant leader:
Focuses externally and stays open
to diverse perspectives,
Applies strategic foresight and
probes for second-order effects and
Encourages others to explore widely
by creating a culture of discovery.
Day and Schoemaker urged
organizational leaders to set the tone at the top, and to systematically
develop initiatives and programs throughout the organization that foster
vigilance and cultivate the three qualities they identified. Therefore,
organizations should first provide a culture (championed by top management and
the board of directors) that supports and rewards strategic thinking instead of
punishing or discouraging the behaviors and attitudes listed at the beginning
of this section. Specifically, organizations ought to review their structures
and systems that might act as barriers standing in the way of strategic
thinking. Consider, for instance, traditional annual pay and performance
reviews that focus on a predetermined checklist of traits or on individual
goals and objectives; such reviews often result in poor morale, a lack of
teamwork, internal competition, a lack of inter-departmental cooperation, and
dysfunctional silos. Or consider the wide-spread linkage of budgets to
compensation, which encourages playing games and short-term thinking to the
detriment of the organizations strategy. I feel strongly that these systems
often create fences around and within the organization, act as shackles and
blinkers that inhibit creative and futuristic thinking, and encourage managers
to wear negative-thinking black hats (de Bono 1999). In fact, such systems
encourage and reward managers to think inwardly, to strive for short-term
operational efficiency rather than long-term effectiveness, and may drive
managers to become more risk averse, conventional, and precedent-oriented.
Consequently, I believe that
organizational leaders must start by smashing those barriers, tearing down the
fences, throwing away the shackles and blinkers, and controlling the use of
black hats. Additionally, organizations must erect radars in various parts of
the globe to scan the environment for opportunities and threats. They must also
introduce systems and incentives that actually reward exploration, vigilance,
futuristic and creative thinking, and the other requirements that encourage
strategic thinking. Only then should organizations invest in management
training and development programs aimed at sharpening the strategic thinking
competencies of those who are identified as future leaders.
In her book, Learning to Think
Strategically, Sloan (2006) argued that it is a myth that strategic thinking
can only be learned by a few people it
is not an inborn talent, but one that can be learned and cultivated. Sloan
highlights the importance of informal learning, prior successful life
experiences, dialogue, and the coordination between intuition and analytical
thinking. She also covers the cross-cultural aspects of strategic thinking.
Similarly, Goldman (2007) found
that expertise in strategic thinking is not the product of innate ability and
pure serendipity. It arises from specific experiences (personal, interpersonal,
organizational and external) which occur over 10 years or more. Goldmans
research revealed ten experiences that contributed to the development of
strategic thinking: Family upbringing/education; general work experiences;
becoming a CEO; being mentored; being challenged by a key colleague; monitoring
results/benchmarking; doing strategic planning; spearheading a major growth
initiative; dealing with a threat to organizational survival; and vicarious
experiences.
To further improve strategic
thinking, Goldman makes four recommendations:
Include strategic thinking as a
formal component of management development programs;
Require executives to develop the
strategic thinking of their subordinates;
Encourage early participation in
strategic planning and benchmarking activities;
Support activities that incorporate
experiential learning; and maximize the benefits of strategic planning
sessions.
The informal on-the-job learning
methods detailed by Sloan and Goldman are clearly superior to the traditional
teaching of strategy through case studies or reading about successful
strategists. However, there is a lot to be said for the benefits derived from
the interactive team and individual projects and exercises used in some
management development programs. We at Meirc Training Consulting
design our training seminars with this interactive approach in mind. There are
several off-site programs that are designed with management education and
learning in mind. For instance, one such program is the IMPM (International
Masters in Practicing Management) as described by Mintzberg (2004) in his book
Managers Not MBAs. The program is conducted in partnership with several
international business schools in six countries. It is based on the notion of
learning being connected to managerial experience, and it uses Mintzbergs five
managerial mindsets: reflective, worldly, analytical, collaborative, and action
mindset.
There are, of course, several other
programs and techniques specifically aimed at cultivating creativity and
strategic thinking. Consider, for example, lateral thinking as advocated by
Edward de Bono, or scenario planning sessions as practiced at Royal Dutch Shell
Company. Notwithstanding their limitations, these developmental activities were
considered effective by many academics and practitioners.
In an intriguing article, Jacobs
and Heracleous (2007) suggested that managers can improve their strategic
thinking by playing games. These games involve building business models of the
organization, a brand, competitors, or the industry, and so forth. According to
the authors, these games offer a useful complement to conventional strategic planning
processes, and help to open up and orient debate about an organizations
strategic challenges. It will be interesting to see if such strategy games can
foster creative and strategic thinking in the same way that teambuilding games
were expected to improve team work.
Useful
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